We were delighted to sponsor and host the latest ProductTank Newcastle event last night, welcoming members of the Product Management community from across the North East.
Our guest speaker, Viktoria Korzhova (COO/VP of Product at Product People), travelled all the way from Germany to discuss the importance of business knowledge and how to build an effective business case.
The event was expertly hosted by Tolu Kolawale (Product Manager at IriusRisk) and Toby Rogers (Head of Product at Hedgehog Lab), who regularly host ProductTank events on the last Wednesday of each month.
The evening began with guests arriving in high spirits, engaging in networking and lively discussions about Product Management. Tolu Kolawale and Toby Rogers kicked off the event with an introduction to ProductTank and an overview of the evening's agenda. This was followed by an excellent presentation from Viktoria Korzhova on the importance of incorporating business aspects into the role of a Product Manager.
Viktoria, an experienced Product Leader, shared insights from her work at Product People, a Germany-based Product Management consultancy. She emphasised the need for Product Managers to focus on technology, users and business when making decisions.
Her discussion prompted us to consider whether Product Managers are sufficiently business-focused in their roles. Viktoria stressed the importance of conducting thorough research and providing data to support business case proposals, including costs, revenue estimates and benefit analysis.
She highlighted the necessity of including risks and assumptions in business cases and focusing on the value being delivered. Viktoria's presentation provided brilliant insights into how to approach building business cases without fear.
The presentation concluded with a Q&A session, sparking further discussion and insights into business cases and the current state of Product Management, with a focus on adding value.
If you would like to hear more about the event or discuss it further, please contact david.quearns@harveynash.com.
