G-REQ-00883287 - Product Marketing Manager

Brand management Knowledge of branding and brand development.

This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).

Campaign management Knowledge of the marketing campaign life-cycle.

This includes planning, strategy, execution, and reporting of a campaign.

Client/partner management/advising Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor.

This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods.

This management and advising may occur directly or indirectly based on size of partner population.

Consumer behaviour Knowledge of consumer behaviour (e.g., digital or traditional consumer behaviours).

This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.

Data analysis and synthesis Ability to analyse information, draw conclusions, generate alternatives and solutions, and evaluate outcomes.

This includes the ability to use data to add value to business planning and strategies.

Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products. Industry knowledge Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one business and organisation.

Marketing briefs Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.

Product positioning Ability to articulate key messages, features, and benefits to the target audience.

Situation leadership Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organisation, to present/defend/clarify concerns or issues regarding an existing project, program or solution.

This includes the ability to effectively address difficult questions, handle push-back from a high-level audience, and maintain a professional demean or while engaging in difficult or sometimes high-pressure situations.

Storytelling Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.